Vectorize a logo

The mark you already have, as editable vector shapes.

A logo arrives as a PNG often enough that it stops being surprising. The original vector is on a laptop somebody left, or with an agency that closed, or it never existed because the mark was drawn once and exported. What you have is pixels, and pixels go soft the moment anyone needs the mark larger than it was saved.

This traces flat artwork back into vector shapes with the colours it finds, up to six of them. Curves come back as real arc commands rather than a few hundred straight segments pretending to be a curve, so a bowl stays smooth when you scale it and the file stays small enough to edit comfortably.

The part most tracers get wrong is where two colours meet. Tracing each colour on its own asks for that boundary twice, once from each side, and the two copies land about a pixel apart, which is the hairline of background you see between shapes when you zoom in. Bevell traces the whole image as one subdivision instead, so a shared edge is one curve that both shapes reference. There is no gap to hide because there is only one edge.

Who this is for

  • Designers handed a logo as a PNG

    No source file, and it needs to go on something bigger than a website header.

  • Anyone rebuilding a brand asset from scratch

    Tracing a mark by hand in Illustrator is an afternoon. This is the first pass, and you edit from there.

  • People printing, embroidering or cutting a logo

    Every one of those processes wants clean vector outlines rather than a raster that softens at size.

Try it on your own image

Converting is free and unlimited, no account needed, and no charge for retuning until the result is right. You only pay when you download.

Open the converter

How to do it

  1. 1

    Upload the logo

    PNG, JPG or WebP up to 10 MB. A clean export beats a screenshot, and a screenshot of a screenshot traces its own compression.

  2. 2

    Pick Logo mode

    The other modes trace outlines and throw the colour away, which is the opposite of what a logo needs. Logo mode skips the scale step too, because a logo has no physical size to set.

  3. 3

    Refine it in words, if it needs it

    Describe what is wrong and it is repaired geometrically rather than redrawn. Ask to round the ear tips of a mark and it rounds those points, not every corner in the shape.

  4. 4

    Download the SVG

    Filled paths with the colours found in the artwork, ready to open in Illustrator, Affinity Designer, Inkscape or Figma.

Which format to take

SVG only for this mode. DXF has no way to carry a fill, so the same geometry would arrive as outlines with the colour discarded, which is the one thing a logo cannot lose. If you want the outlines for a machine instead, Outline only or AI redraw give you the DXF.

Open the converter

What to check before you rely on it

  • Flat artwork only. Gradients and drop shadows come back banded, because six flat colours is the model and a gradient is not flat.
  • Downloading is part of Bevell Unlimited. Converting and previewing are free and unlimited, so you can see exactly what you would get before paying anything.
  • Six colours is the ceiling. A mark with more than that loses the least distinct ones to their neighbours.
  • Not a photograph tracer. A photo pushed through this quantises into hundreds of regions and comes back looking posterised.
  • A small or heavily compressed source stays rough. The staircase is in the file you uploaded and no amount of curve fitting invents detail that was never captured.
  • It reproduces the mark, it does not redraw it. Proportions that were wrong in the PNG are still wrong in the SVG.

Common questions

Why do other tracers leave thin gaps between the colours?
Because they trace each colour separately. The boundary between two of them is then traced twice, once from each side, and each copy follows its own side of the pixel grid, so they land about a pixel apart and the background shows through the difference. Bevell traces the whole image as one subdivision, so a shared edge exists once and both shapes use it.
Will it keep my exact brand colours?
It samples the colours out of the artwork you upload, so they are the artwork's own rather than something invented. Check them against your brand values before using the file, because a JPEG shifts colour slightly on its way in and the sample reflects what it was given.
Can I convert a logo with text in it?
Yes, and the lettering is traced as shapes rather than read as text. That keeps the letterforms of the original mark, which is what you want for a wordmark. It does mean the result is not editable as type.
Is it free?
Converting is free and unlimited, including the preview, so you can check the result on your own artwork before deciding. Downloading a logo file is part of Bevell Unlimited at £9.99 a month.
How is this different from tracing it by hand?
It is faster and it is a first pass. Hand tracing gives you control over every point, which matters for a mark you are redrawing deliberately. This gives you editable vector shapes in about twenty seconds, which matters when you just need the logo you already have in a format that scales.

Read next

The mark you already have, as editable vector shapes.

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